In the trailer there are many conventions such as: voice-over, text-on-screen, music, actors, release date, title, production info (name of the company producing the film), cast/credits info and ratings from a variety of magazines.
2) How are trailers distributed?
Mainly on television, YouTube or in cinema before watching films but e-media is a popular source to promote trailers on social networking sites such as Twitter and Facebook.
3) How does the Ill Manors trailer use trailer conventions?
In the trailer there are many conventions such as: text-on-screen, music, actors, release date and ratings from a variety of magazines and all together these conventions enhance an urban, gritty feel. The main code employed throughout the trailer is the main elements from the narrative including the bloody violence, drug use and prostitution.
4) Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?
From the trailer, it's likely that the target audience is mainly focused upon teenagers. The age range is from the ages 16 - 30 years with the majority of the target audience being British teenagers because the movie is a low-budget British film. This enhances the urban gritty youthly feel and relates to issues such as gang violence.The main actors are all presented throughout the trailer and the audience gains insight into each of their lives, these aspects are intriguing and prompt young teens to engage with it because of the lifestyle it promotes such as making money out of illegal activities.
In addition, the element of editing is important because it shows a montage of shots together which drive the plot forward. The different shots show different problems the actors face such as e.g. escape being held hostage by drug lords, having the pressure to join a gang and dealing with close personal family deaths. These montage shots create tension yet excitement for the audience as it makes them question the action (links to Barthes action code) and ultimately leads to a feeling of danger. The action put together is fast however at the end the last shot is slow when showing the actor holding a gun to help the audience contain their excitement and reinforce that danger element.
Furthermore, the music is a key convention of the trailer to help create an urban feel, ultimately this appeals to the youth. The soundtrack from the movie is called "Ill Manors" by Plan B (the producer himself) and is an electrical grime-type song. This is a USP because the lyrics to the song apply to the film, this also helps drive the narrative forward. The music is also a parallel sound as it matches the action and the song itself gives a fearless, adventurous feel because it describes key scenes in the film.
5) How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
The film genre is a British crime drama/thriller, this genre has been reinforced by many conventions such as the soundtrack, dialogue, setting, lighting and editing.
The setting is key because it promotes the urban lifestyle British teens/young adults lead and the film is filmed in London. The dialogue uses a vast amount of slang to help engage with the younger target audience, the lighting is crucial because some scenes are filmed at night - aspects of high and low key lighting are used at different times. Low-key lighting is sued more, for example when Marcel hands the young teen a gun in the car. This highlights seriousness and gives a urban, gritty feel. The soundtrack is important because it's a key narrative for the film, the lyrics become more intense as soon as the violence increases. Many over-the-shoulder shots are used when showing characters approaching each other at unexpected times, close-ups are used quite often to reflect the character's emotions such as anger and fear. The colours used throughout, particularly through the character's costumes are dark and dull. This is used to reinforce how the character's like to be low-key and undercover.
The film genre is a British crime drama/thriller, this genre has been reinforced by many conventions such as the soundtrack, dialogue, setting, lighting and editing.
The setting is key because it promotes the urban lifestyle British teens/young adults lead and the film is filmed in London. The dialogue uses a vast amount of slang to help engage with the younger target audience, the lighting is crucial because some scenes are filmed at night - aspects of high and low key lighting are used at different times. Low-key lighting is sued more, for example when Marcel hands the young teen a gun in the car. This highlights seriousness and gives a urban, gritty feel. The soundtrack is important because it's a key narrative for the film, the lyrics become more intense as soon as the violence increases. Many over-the-shoulder shots are used when showing characters approaching each other at unexpected times, close-ups are used quite often to reflect the character's emotions such as anger and fear. The colours used throughout, particularly through the character's costumes are dark and dull. This is used to reinforce how the character's like to be low-key and undercover.
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