CoolBrands

Krispy Kreme - a brand which has something to offer to everybody with a variety of delicious doughnuts. The brand itself is a well-established brand and is the heart of the original glazed doughnut. 

The brand itself represents tradition and typically happiness and opportunities to discover a new variety of recipes.

In my opinion, this brand potentially made the CoolBrands list because of its originality of the hot glazed doughnut which was discovered many years ago and there is always an on-going demand for sweet foods.

Spotify - a platform to gain access and stream the new and hottest music. I like this brand in particular as it's a source to gain access to new music constantly and I use the 'Spotify' app daily.

The brand embodies culture and it's diverse in terms of offering a variety of music genres.

This brand my likely made the CoolBrands list as it's popular among teens in particular - statistically it's a popular app across all the app stores.

GHD - delivers a range of market leading professional hair styling tools that deliver a good hair day, every day. 

This brand focuses on reinventing hairstyles to make them longer lasting with their ceramic hair styling tools. Overall, their brand values focuses upon reinvention.

ghd is a brand which is well-established among celebrity hairstylists and ultimately this prompts people to buy products from 'ghd' as they idolise the work of celebrity hairstylists.

Courvoisier - a cognac which has been known for over 100 years. This cognac is popular because of the reputation it's gained from celebrities to promote it (Busta Rhymes released a song named 'Pass the Courvoisier' which featured P. Diddy and Pharrell).

This brand highlights how they are keen on 'creating a blend of perfect aromas' for social occasions - the brand values are focused on creating happiness, this is reflected mainly through their promotion.

The brand made the CoolBrands list probably because it's associated heavily with celebrities and wealth

Kopparberg - a premium cider best known for its fruity variety of flavours; these include: pear, mixed fruits and strawberry etc. I admire this brand because of the quality of their drinks which are refreshing and delicious.

Kopparberg likes to be associated with being known for 'the world's best-selling fruit cider' manufacturer. Through the brands successful marketing and promotion, especially during the world cup, the brand is well-known.

The brand made the CoolBrands list due to the quality of the cider and the variety the brand offers.